SOOFLE
COLLECTIVE CREATIVE EXPERIENCES
[sufl]
Immersive Exhibitions
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Augmented Playgrounds
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Innovative Shows
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Immersive Exhibitions
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Augmented Playgrounds
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Innovative Shows
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Immersive Exhibitions ~ Augmented Playgrounds ~ Innovative Shows ~ Immersive Exhibitions ~ Augmented Playgrounds ~ Innovative Shows ~
An avant garde club at the forefront
of creativity and innovation,
fostering new expressions of
immersive cultural projects
on a global scale.
Immersive exhibitions
Transformative, interactive experiences that blend art, education and entertainment, inviting visitors of all ages to co-create and engage as they explore, discover, and unlock new perspectives on the world.
Innovative shows
Revolutionary live performances that transcend traditional boundaries, where the audience becomes a vital part of the story, diving headfirst into immersive worlds that ignite imagination and redefine the art of storytelling.
Augmented playgrounds
Enchanting environments where play and connection are elevated to new heights, immersing participants in a mesmerizing dimension where technology and creativity unite to inspire wonder and endless possibilities.
is holding visionary perspectives on the future of entertainment and culture.
We challenge ourselves and the industry to foster creativity, operating as an open platform sparking innovation to craft formats, opportunities and business models.
Whether it's a show, an exhibition or a playground, each experience we create is a journey to the (un)known, aiming to redefine the landscapes of Music, Sports, Destinations, and Location-Based Entertainment, while staying deeply rooted in Pop Culture and attuned to emerging trends.
SOOFLE
We serve as catalysts, project leaders, or collaborators on project-based collectives,
is an open club, a community where creative minds come together, drawing inspiration from the dynamism found in sports club and the energy and inclusivity of the clubbing culture.
We thrive on movement and constant evolution.
We are always welcoming new players, yet we maintain a consistent commitment to quality while bringing together diverse teams tailored to each unique challenge.
Whether it's adding a touch of magic to existing ideas or developing full concepts and intellectual properties, our team members, comprising visionary creatives, skilled coordinators, and forward-thinking innovators, collaborates seamlessly to craft distinctive and unique experiences.
SOOFLE
Togetherness
We need to architect radically new forms of communal and purposeful experiences that catalyze self-exploration and discovery, inspiring us to connect with our visceral emotions, open doors, and push boundaries, while building a strong sense of belonging and community.
Playfulness
We need borderless artistic playgrounds
to create collective awakening adventures that will markedly change the way you connect and relate not only with the experiences but with the world at large. Through collaboration and play, we invite explorers from all walks of life to come together.
Innovation
We need to play with:
Immersive technologies, Gaming mechanics, Interactive performance, Generative design, Participatory storytelling, Modular scenography and Liquid content to create interactive, informative, and captivating attractions.
Today, Tom stands at the intersection of art, creative technology, space design, staging, and video content, focusing on public immersive entertainment, culture and education.
Constantly exploring what's next—and what truly resonates in our hybrid world—Tom was recognized as one of the 50 global immersive influencers of 2023 by Blooloop.
His mission is to create public spaces that seamlessly blend the digital with the physical, bridging polarities: the informative and the emotional, the intimate and the spectacular, the technological and the human.
was founded by Tom Scalabre who began his career in Paris as part of a street art team and a cinematographer, while studying journalism. He developed his storytelling and aesthetic skills through directing video clips and short humoristic series for television. After working in luxury goods communications, he discovered a passion for events and live performance in Shanghai in 2010/2011. Tom then spent 12 years driving the pioneering creative studio Superbien with offices between Paris and NYC while operating globally, blending creativity with technical innovation, crafting award winning immersive environments and transcendent experiences for brands, institutions, artists, and the public before exiting the company in 2024.
SOOFLE
Throughout his career, Tom has cultivated a global network of creatives, technicians, artists, technologists, entrepreneurs, producers, storytellers and strategists with passion, care and dedication.
[sufl] (which means in French: movement, impulse of exaltation, deep aspiration, inspiration) is the ideal vehicle to bring all these forces on board to reach for new heights!
SOOFLE
Concept and strategy
Developing a comprehensive plan that aligns creative vision with practical goals, ensuring that each immersive experience is strategically designed to captivate audiences and achieve specific objectives.
Design & technology
Crafting detailed blueprints that translate the strategic vision into tangible, immersive environments, incorporating the latest technologies and user-centric design principles to ensure seamless interaction and engagement.
Implementation
Executing the designed concepts with precision, managing the integration of technology, construction, and logistics to bring immersive experiences to life, ensuring every detail is flawlessly realized.